Newsweek magazine covers the world of Second Life in their July 30th issue.
Titled "Why Millions Are Living Virtual Lives Online", the article claims that SL "may be the Internet's next big thing". ;)
The article differs from most recent mainstream media coverage, in that it actually looks at SL from a variety of angles. It skips the "ZOMG u can make oodles of moneyzzz" hype and takes a look at the live music scene, RL networking, disabilities, designing, creativity, corporate presence, education, research, development, culture, love and even sex. Not a bad read!